ANN ARBOR, Mich. - CuisineWire -- CIMdata, Inc., the leading global PLM strategic management consulting and research firm, announces an upcoming free webinar, "The Digital Transformation of Food & Beverage Product Development." The webinar will take place on Thursday, 13 July 2023, at 11:00 a.m. (EDT) and will last for one hour.

Change is accelerating in the food and beverage business, impacting all participants in the food & beverage value chain: grocery retailers, branded product manufacturers, private brand contract manufacturers, and suppliers of ingredients and raw materials. Consumers are driving some of this change by seeking more value, healthier products, improved visibility into ingredients and origins, and products with more sustainable ingredients and packaging. Other drivers for change come from within the industry as food contamination incidents remain at stubbornly high levels, traceability of ingredients appears out of reach, and food fraud continues to increase.

Product lifecycle management (PLM) solutions have a role to play in helping to manage these changes by providing better visibility into ingredients and their sources. Although PLM solutions have been successfully implemented in other industries, their adoption by food & beverage companies has been slow.

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This webinar will explore the drivers for change in the food & beverage industry, the nine imperatives that all participants in the food & beverage value chain must focus on, and how PLM solutions can help this industry innovate.

Attendees at this webinar will:

• Learn about the nine imperatives for food & beverage businesses.
• Find out how PLM can help improve the outcome of the nine imperatives.
• Gain an understanding about the drivers of change in food & beverage.

According to Doug Macdonald, CIMdata's Director of PLM Success, and the host for this webinar, "Product Lifecycle Management solutions are a powerful tool that can help food & beverage companies respond to consumer desires, tackle underlying issues, and achieve better outcomes."

Doug has built his career around the various aspects of PLM. Before joining CIMdata, Doug worked with several leading solution providers, including PTC, SAP, Oracle, Aras, Sherpa (acquired by Siemens), and, most recently, Bamboo Rose. His experience includes strategic and product marketing, growth, and pre-sales roles. Before moving into PLM, Doug worked with Ford Motor Company and was a consultant with Coopers & Lybrand (now PwC). His industry experience includes aerospace, defense, automotive, industrial, shipbuilding, medical devices, and food & beverage.

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The webinar will be of interest to executive leadership, managers, and specialists in product development, brand management, quality, safety, marketing, supplier management, regulatory compliance, retail merchandising, and other areas of the food & beverage industry.

During the webinar, attendees will have the opportunity to ask questions about the topics discussed. To find out more, visit: https://www.cimdata.com/en/education/educational-webinars/webinar-the-digital-transformation-of-food-beverage-product-development. To register for the webinar, please visit https://register.gotowebinar.com/register/5315736725305423887.