BIRMINGHAM, Ala. - CuisineWire -- When the world shut down in 2020, Terrence Robinson did the opposite   he opened up. A military-trained chef and devoted father, Robinson turned the pandemic into an unexpected gift: a chance to build something extraordinary alongside his son, Troy, better known to thousands of fans as Kid Troy. What began as early-morning live cooking sessions has grown into a multi-platform brand, a published cookbook, a bottled lemonade line, and now a nationally distributed television series   all anchored by an unbreakable father-son bond and an unwavering faith that has survived industry betrayal, financial devastation, and every obstacle in between.

A Morning Ritual That Became a Movement

Every morning during the height of the pandemic, Terrence and Troy would wake before the rest of the world and go live on social media cooking, laughing, and sharing homemade recipes rooted in Terrence's culinary training. The response was immediate. Thousands of loyal viewers tuned in daily, drawn not just to the food, but to the authenticity of a father and son simply being present with one another.

That early momentum led to the launch of the "Kooking with Troy" YouTube channel, which quickly amassed a dedicated following. That summer, the pair set up a pandemic-safe lemonade stand   and when orders poured in faster than they could fill them, it was clear Troy's lemonade was more than a neighborhood favorite. It was a brand in the making.

The Robinson duo channeled that demand into a published cookbook the Kooking with Troy Cookbook available online and in bookstores nationwide, featuring the family's cherished homemade recipes. Next came the manufacture of "Kiss of Lemonade" by Kid Troy, a bottled beverage that represented the next bold chapter in their entrepreneurial journey.

An Industry Betrayal   and a Father Who Refused to Quit

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The road to market was not paved with fortune. After enrolling in a beverage mentorship program, the Robinson family was upsold on manufacturing services and transmitted funds   only to be met with silence. Phone calls went unanswered. Emails vanished into inboxes no one managed. The promised Texas manufacturer delivered nothing but heartbreak and a staggering financial loss   Terrence Robinson' life savings.

For another man, that might have been the end of the story. For Terrence Robinson, it was the beginning of a different chapter. He returned to a commercial kitchen and manufactured the lemonade himself. When asked what kept him going through the loss, he pointed to scripture: Proverbs 13:22   "A good person leaves an inheritance for their children's children." That verse, he says, is the mission statement that has guided every decision since.

"Our faith in God and knowing we are an example of the love and bond a father and son can have," Terrence and Troy said when asked what drives them. "In a world that often reflects differently   based on fallacy-filled statistics   we're here to break that narrative."

Lights, Camera, Legacy: The Television Series Goes Global

Their journey, the kitchens, the setbacks, the prayers, the perseverance   has been captured on film. "Making the Brand, with Kid Troy" is a television short series documenting the real and raw story of building a brand from scratch. The series has been awarded a $25,000 grant by PIQSTAR INC., the parent media company of Exposure Plus TV, which provides global distribution across its OTT/CTV platform   accessible on Roku, Amazon Fire Stick, Apple TV, Android, and iOS devices.

The promo for "Making the Brand, with Kid Troy" dropped on May 3rd, 2026 at noon   and within hours, hundreds of viewers flooded the PIQSTAR INC. network offices with messages of excitement ahead of the full premiere. The response has been overwhelming, a testament to the universal hunger for stories of real fathers, real sacrifice, and real love.

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Beyond the Brand: A Nonprofit Built on Purpose

Behind the lemonade, the cookbook, and the camera rests a deeper mission. The Robinson family operates a 501(c)(3) nonprofit organization   recognized by the IRS with an effective exemption date of October 19, 2023 dedicated to supporting fathers in maintaining meaningful relationships with their children in the face of divorce, custody challenges, or court-regulated visitation.

The nonprofit is funded through the very products Terrence and Troy have poured their lives into creating   a living example of commerce in service of community. Every bottle of "Kiss of Lemonade" sold, every cookbook purchased, every episode watched is a vote for fathers who refuse to be absent from their children's lives.

Help Kid Troy Rebuild: GoFundMe Campaign Now Live

As the series gains global attention, the Robinson family is still working to recover the tens of thousands of dollars lost to the fraudulent mentorship program and manufacturing company. A GoFundMe campaign is actively running to help recoup those losses and fully restore the "Kiss of Lemonade" production pipeline.

GoFundMe Campaign:

https://www.gofundme.com/f/help-kid-troy-rebuild-his-lemonade-dream

Watch the Series Promo:

https://www.exposureplustv.tv/media/making-the-brand-with-kid-troy-682840

ABOUT KID TROY & THE Robinson FAMILY BRAND

Kid Troy is the brand identity of Troy Robinson, a young culinary entrepreneur whose father, Terrence Robinsona military-trained chef co-built the brand from the ground up beginning during the COVID-19 pandemic. The Robinson family enterprise includes the "Kooking with Troy" YouTube channel, the Kooking with Troy Cookbook, "Kiss of Lemonade" by Kid Troy, the television series "Making the Brand, with Kid Troy" on Exposure Plus TV (via PIQSTAR INC.), and a federally recognized 501(c)(3) nonprofit organization supporting father-child relationships.

ABOUT AART & KINGSLEY LLC AGENCY

Aart & Kingsley LLC Agency is a full-service public relations and communications firm headquartered in Milwaukee, Wisconsin. The agency specializes in brand development, media relations, and strategic communications for emerging and established talent across entertainment, consumer products, and nonprofit sectors.