ENCINITAS, Calif. - CuisineWire -- Hidden Foods Co., a beloved brand known for its innovative, nutritious food products, will make its return to the Specialty Food Association (SFA) Fancy Foods Show, this time at The Winter Show in Las Vegas. The Winter Show will take place from January 19-21, 2025, at the Las Vegas Convention Center. Hidden Foods Co. will be debuting two exciting new products, alongside its popular Pancake Mixes and Slow Cooked Marinara.

This year, Hidden Foods is thrilled to introduce Hidden Foods Ragu Sauce, a rich and hearty twist on their traditional marinara. Slow-cooked all day with premium Italian sausage, this new Ragu is not only delicious but also packed with essential nutrients like carrots, beets, spinach, and kidney beans, making it a wholesome addition to any meal.

More on Cuisine Wire

• Traditions Global Cuisine Brings the World to Morrow, GA with a Bold New Dining Experience
• The ITeam Ranked on Channel Partners 2025 MSP 501—Tech Industry's Most Prestigious List of Managed Service Providers Worldwide  
• Lottery.com Inc. Secures $300 Million in Growth Capital, Confirms Nasdaq Compliance & Acquires UAE Sports Incubator Amid High-Profile Brand Exposure
• $750 Million Ketamine Drug Market Withing Reach via New Commissioner's National Priority Vouchers with Anticipated Approval by Year-End for NRx
• NUFABRX awarded Therapeutic Compression agreement with Premier, Inc

In addition, Hidden Foods will unveil its Gluten Free Homestyle Pancake Mix, designed for those seeking a gluten-free option without compromising flavor. This new mix features protein-packed flaxseed and oats, alongside a blend of essential vitamins, providing 50% of the daily value of Vitamins A, B, C, D, and E in just one serving.

Attendees at the Fancy Foods Show will have the opportunity to sample these nutrient-packed pancakes and sauces, as well as meet the founder of Hidden Foods, Kendra Vallone Matthews. The company will be located in Booth #4046, West Hall, in the Debut District.

"We are incredibly excited to bring these new products to the Fancy Foods Show," said Founder Kendra Matthews. "Our mission has always been to provide healthy and delicious alternatives that both kids and adults can enjoy. With these new additions, we're continuing to deliver on that promise—bringing families wholesome, nutrient-dense foods without compromising on taste."

More on Cuisine Wire

• Luxurious Estate in Keenes Pointe Hits the Market at $2.9 Million
• Invopak looks at how connected packaging is transforming the food industry
• CredHub and ManageAmerica Partner to Empower Residents Through Seamless Rent Reporting Integration
• TKSoftware Inc. Unveils ICONIC Pro: The All‑In‑One Medical Billing & Clearinghouse Solution
• Baker Rights and Coercive Psychiatry: The Citizens Commission on Human Rights of Florida Hosts Monthly Mental Health Law and Human Rights Seminars

About Hidden Foods Co.
Founded in 2022 by Kendra Vallone Matthews, a dedicated mom and Sicilian granddaughter, Hidden Foods Co. was born out of a desire to combat the challenge of "the picky eater" and provide a healthy alternative to quick meals. Kendra's homemade sauce recipes, honed over years of family tradition, quickly became favorites among friends and family. Expanding from sauces to pancakes, cookies, and even healthy Mac n' Cheese, Hidden Foods Co. aims to offer gourmet flavors for adults and nutritious options for children.

Now available in 27 grocery stores across Southern California and growing, Hidden Foods Co. is quickly gaining national recognition, with a strong following on Amazon, Instagram, and endorsements from influencers and podcasters nationwide.

For more information, visit www.hiddenfoodsco.com.

Email: info@hiddenfoodsco.com