LOS ANGELES - CuisineWire -- The International Frozen Yogurt Association (IFYA), the frozen yogurt trade association, announced the launch of the National Frozen Yogurt Consumer Survey, a comprehensive annual study designed to measure consumer preferences for frozen yogurt in the United States. This survey aims to capture a wide range of insights, including consumer attitudes, consumption patterns, brand loyalty, and more.

Survey respondents will be entered into a random drawing to win $25 froyo shop gift cards. Five winners will be selected randomly. The survey is open to anyone over 13 who lives in the US.

"This survey was created to better understand consumer preferences and behaviors, and enable industry stakeholders to make informed decisions to better meet the needs and desires of their customers," said Susan Linton, President of the International Frozen Yogurt Association. "It also allows us to track industry trends."

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Frozen yogurt shop operators (and others who are interested in the survey results) who share the consumer survey invitation on social media will receive the results of the consumer survey once the report is available. To share the survey invitation, simply share the pinned Facebook post (https://www.facebook.com/froyoassociation/), survey Tweet (@froyogirl), or Instagram survey post (@froyoassociation) by 9/28/24 using a public profile. After sharing, send a DM with your email address.

The survey is now available online at https://tinyurl.com/2024froyosurvey and will remain open through September 30, 2024.

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. The Association sets and promotes standards to elevate the quality of frozen yogurt stores through the Swirl of Honor™ program. IFYA represents frozen yogurt shops, suppliers, and consumers across the world. Visit the IFYA website, http://internationalfrozenyogurt.com/, for additional information.