NEW YORK - CuisineWire -- Magnifico
555 5th Avenue - 14th Floor New York, NY 10017

T: +1.212.377.2073 M: +39.339.87.87.359 info@magnificofood.com www.magnificofood.com

MAGNIFICO, A NEW ADVERTISING CAMPAIGN

THE NEW CAMPAIGN

Magnifico is excited to announce a new advertising campaign.
The platform promoting and selling excellent Italian food products in the US market is very proud of this new AD featuring a sassy Italian nonna and her grandson:

"The goal - says its founder Alessio Gambino - is to raise awareness among the new generation of consumers on a more mindful use of true Italian artisanal products. Italian cuisine is often seen as something related to older people, bearers of values and knowledge that are difficult to pass on to younger people, especially nowadays."

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Magnifico is today the perfect platform for well-informed and educated consumers. The pandemic has led people to order more often online, experiment with new dishes, and bring out from each of us culinary aptitudes, perhaps still hidden.

MORE THAN 400 ITALIAN SPECIALTIES

Magnifico Food sells more than 400 different Italian food traditions products online and aims to exceed 1000 references in the coming months.

Magnifico Food sells only 100% Italian products, tells the story and the origin, combines them in recipes easy to prepare at home, maintains lower selling prices than traditional retail by importing directly from producers and selling to consumers without intermediation third parties. This ensures the authenticity of the products and compliance with all Food and Drug Administration regulations.

Magnifico Food is the only platform in the U.S. to sell exclusively Italian products, combating the phenomenon of Italian Sounding that, especially in North America, steals several billion euros from our entrepreneurial fabric.

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Magnifico has recorded triple-digit growth rates (+300% the increase in the last quarter compared to the previous period), with over 30% of orders related to purchases of regular customers and with an average receipt that is close to $ 80 although the free delivery applies only to orders over $ 49.

A TEAM EFFORT

A special thanks to the companies that have already enthusiastically embraced our project (Venchi, Agromonte, Zucchi, Muraglia, Rummo, Pasta Cuomo, Redoro, Caffè Aiello, Miscela d'Oro, Savini Tartufi, etc.) and that helps us to perform with their excellent products, content, and shares on social networks, in a team effort that allow us to invest even more in a difficult and competitive market like the American one.

Here the link: https://www.youtube.com/watch?v=1WllolNP18k&feature=youtu.be