Results of the 2023 Frozen Yogurt Consumer Survey Announced
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The survey measured loyalty, brand attitudes, consumption, taste preferences, etc. The survey launched in September and received 771 responses. Results are discussed and compared to the findings in 2022.

LOS ANGELES - CuisineWire -- The International Frozen Yogurt Association invited frozen yogurt consumers in the United States to participate in an online survey about frozen yogurt in September 2023. The survey measured loyalty, liking for major frozen yogurt chains, frozen yogurt preferences, what they're looking for from frozen yogurt shops, current and future consumption, what would increase their froyo shop visit frequency, etc. The survey is conducted annually to measure trends over time.

Consumer Survey Findings

We received 771 survey responses. About 56% of the respondents were female, 43% male; 77% of respondents were between 18-34 years old; 77% of respondents reported having children under 18 in the household, with one child being the most common (45.62% of respondents).

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Froyo shop visit frequency and loyalty have shown little change since 2022. And while some respondents said they had reduced froyo consumption due to higher prices, the majority had not. However, value is a growing concern among respondents. Respondents liked most of the major frozen chains in the US. When asked about their favorite shop, Pinkberry ranked #1. The most important froyo shop attribute was quality froyo; cleanliness was no longer in the top 3.

"Our annual survey is the only one to measure consumer sentiment, behavior, and attitudes towards frozen yogurt. This year, the survey found evidence that consumers have become more interested in quality frozen yogurt. Things seem to have returned to normal for froyo shops. Consumers are looking for comfortable froyo shops for hanging out rather than consuming solely off-premise. They also expect to be kept informed through social media," said Susan Linton, IFYA President. "Sponsoring these surveys and sharing the results is one way that we help frozen yogurt shop owners and other members of the frozen yogurt industry. We provide timely data and recommendations for froyo shops."

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Availability of Results

The full results are also available for $150. To order the report or for more information, please contact

Thanks to everyone who participated or helped with the National Frozen Yogurt Consumer Survey!

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. Visit the IFYA website, for additional information.

International Frozen Yogurt Association

Source: International Frozen Yogurt Association
Filed Under: Restaurants

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