LONDON - CuisineWire -- In a ground-breaking initiative, a collective of UK wine creators have joined forces to unveil the Supermarket Wine Finder app. This new tool aims to abolish the overwhelming sensation many Brits feel when confronted with endless choices in the wine aisle, and help them find the perfect wine for them.

For too long, the vast majority of us have chosen a wine based on superficial factors. According to a recent study by The Drinks Business, 85% of us admitted to selecting a wine based purely on its label.

The Supermarket Wine Finder provides wine recommendations for your local supermarket from trusted creators, matched to your tastes and meal plans.

The collective, led by influential TikTok creator Tom Tryon (@tom_vinetribe), notches up millions of views every month with videos that aim to make wine more approachable and accessible. In the past they've gone viral comparing Snoop Dogg's wine with ALDI's dupe or opening up long-forgotten old wines. Together, they are all too aware of how daunting their followers find the wine aisle, and decided it was time for change.

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Tom shares, "This isn't just about an app. It's a movement. It's a shared vision among creators who are passionate about making wine more accessible. We're fighting back against the vague, often pretentious marketing fluff that leaves so many feeling clueless. With our app, we're handing back the power to the everyday wine lover."

Highlights of the Supermarket Wine Finder App:

• Recommendations from trusted creators: so you don't need to tackle the wine aisle alone again
• Matched to your taste: see how well every wine suits your taste so you can always find the perfect bottle
• Food pairings made simple: find the perfect wine to go with what you're cooking

With the Supermarket Wine Finder, the days of standing puzzled in the wine aisle are over. Wine lovers can now feel confident with every choice.

The Supermarket Wine Finder app is now available free of charge, and can be installed directly from the browser.

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About the Wine Creators Collective: Comprising influential wine enthusiasts from across the UK, the collective is a first-of-its kind collaboration of influencers. United by a shared mission, they aim to simplify wine, making it an accessible pleasure for all.

The first creators in the collective are:

• Tom Tryon: founder of Vinetribe, an online wine community [TikTok: tom_vinetribe / Insta: vinetribe]
• Liam D'Arcy: The Wine Wally on social media, documenting his journey of wine discovery [TikTok/Insta: thewinewally]
• Emma Moore: wine communicator and owner of The Wine Lady Tasting Experiences [TikTok/Insta: wineladyemma]
• Amanda Selby: WSET Diploma holder with 15+ years' experience in wine and spirits [Insta: drinkwithmeuk]

Link: Supermarket Wine Finder (https://vinetribe.co/finder)