MELBOURNE, Fla. - CuisineWire -- Rising U.S. import tariffs are forcing food brands to make fast decisions. Tim Forrest, founder of Tim Forrest Consulting, is helping importers understand what those decisions should look like. Tariffs on food products from key trading partners have jumped in 2025 and 2026. Many importers built their pricing models around stable duty rates. Those models no longer hold. Brands that do not adjust risk losing shelf space, retailer trust, and margin simultaneously. Forrest has worked with food brands entering the U.S. market for more than 35 years. His firm has helped clients generate over $1 billion in U.S. retail revenue. He sees three areas where importers make costly mistakes under tariff pressure: absorbing costs without a plan, repricing without retailer communication, and pausing shipments without an alternative sourcing strategy. "Tariffs are a disruption, not a death sentence," said Tim Forrest. "Brands that map their landed cost right now and talk to their retail partners honestly will come out ahead."

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Tim Forrest Consulting advises on FDA compliance, retail placement, FSMA readiness, and U.S. market entry strategy. The firm has placed 23 brands into Costco and works with importers, CPG companies, and food entrepreneurs.

Learn more at https://timforrest.com

Free resources and market guidance are available at https://youtube.com/@timforrestconsulting

Contact: Tim Forrest Consulting | Melbourne, FL | keethe@timforrest.com