JASPER, Ind. - CuisineWire -- Jasper, Indiana — Rick Hayes, psychic medium, life coach, and author, has launched the BElieve × BBK Kindness Project, a pay-it-forward effort built around a simple idea: one small coin, passed from person to person, each time leaving an act of kindness behind it.

About Rick Hayes

Rick Hayes is the founder of Life's Gift and the creator of BElieve, his signature message of hope and encouragement. As a psychic medium and life coach, Rick has spent his career helping people find comfort, connection, and validation from loved ones who have passed, and guiding clients toward living with purpose. He is the author of three published books, with a fourth — a semi-biographical account of growing up and living with his abilities — now in the works. Through his sessions, speaking, and writing, Rick's work comes back to one belief: small acts, done with intention, can change someone's whole day — or their whole outlook.

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About the coin

Created in collaboration with Sara Villani of Be Badass & Kind (BBK), each kindness coin carries Rick's name and the BElieve message on the front, and a simple charge on the back: "BE THE KIND. Find / Do / Leave." Every coin travels with a drop card — "Small Acts. Big Impact" on the front, and a question on the back: "What if kindness looked different?"

The first run of 50 co-branded coins and drop cards launches the second week of November.

The purpose of the project

The project is built on a simple exchange. Find a coin, and it becomes your turn: do one act of kindness for someone, then leave the coin where the next person can find it and carry it forward. Each drop card includes a QR code to the project page, where finders can share where their coin turned up — so the journey of each coin, and the kindness it sparked along the way, can be followed as it travels.

"The idea is simple," says Hayes. "You find the coin, you do something kind, and you leave the coin for the next person. One small act can travel a long way."

Learn more, or report where you found a coin, at https://lifesgiftstore.com/believe-kindness-coins.