SEATTLE - CuisineWire -- SEATTLE, Washington — Strivve, a financial technology company based in Seattle, today announced that it will be one of five fintech firms to receive investment funding from Reseda Group, a wholly owned credit union service organization (CUSO) of MSU Federal Credit Union (MSUFCU.)

"We are pleased to support this group of dynamic fintech startups that are transforming the way credit unions engage with their members and members engage with their money," said April Clobes, President, and CEO of Reseda Group and MSUFCU. "As the credit union industry continues to embrace fintech partnerships to build out stronger digital experiences and new growth opportunities, Reseda Group is proud to help foster next-generation technologies and make them more accessible to credit unions.

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Strivve provides two primary card solutions to help credit unions increase card usage and transaction volume. Together, Strivve's card-solution platform gives cardholders a way to instantly add or update cards at online merchants. It applies a first-of-its-kind automation to instantly place these new or reissued credit cards on any online account. Even better, it all happens at one time and in one place.

"We're extremely grateful for the confidence April and her Reseda Group team have shown toward us," said Chris Hopen, CEO and co-founder of Strivve. He added, "This partnership will make a difference in our near-term growth opportunities."

About Strivve

Strivve's technology empowers card issuers to create one-of-a-kind cardholder experiences. Our work drives cards to Top of Wallet®, grows transaction volume, and increases interchange revenue. We automate and greatly simplify the process to update online merchant accounts with new card information.