LOS ANGELES - CuisineWire -- The International Frozen Yogurt Association (IFYA), the frozen yogurt trade association, is sponsoring the National Frozen Yogurt Consumer Survey to understand the state of the US frozen yogurt market from the perspective of consumers.

The online consumer survey is open from September 13, 2023 to September 30, 2023. The survey includes questions about loyalty, current froyo consumption, future froyo consumption, and frozen yogurt attitudes and preferences. Survey respondents will be entered into a random drawing to win $25 froyo shop gift cards. Five winners will be selected. The survey is open to anyone over 13 who lives in the US.

"This is the seventh time we've surveyed froyo consumers. The survey captures important information about loyalty, price sensitivity, consumption, and more. We always look forward to seeing the results of the survey and sharing those results with frozen yogurt shops," said Susan Linton, President of the International Frozen Yogurt Association.

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Take the National Frozen Yogurt Survey at tinyurl.com/2023froyosurvey

Frozen yogurt shop operators (and others who are interested in the survey results) who share the consumer survey invitation on social media will receive the results of the consumer survey. To share the survey invitation, simply share the pinned Facebook post (https://www.facebook.com/froyoassociation/), survey Tweet (@froyogirl), or Instagram survey post (@froyoassociation) by 9/28/23 using a public profile. After sharing, send a DM with your email address.

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. The Association sets and promotes standards to elevate the quality of frozen yogurt stores through the Swirl of Honor™ program. IFYA represents frozen yogurt shops, suppliers, and consumers across the world. Visit the IFYA website, http://internationalfrozenyogurt.com/, for additional information.